Top Reasons to Subscribe
- Learn about cutting-edge mobile innovations, focusing on consumer needs
not just gadget reviews - Get curated trend research updated daily
- Access in one convenient place global coverage, from both emerging and established markets
- Use tools to interpret trends.
Trend Reporting
The Mobile Trendpool is a one-stop portal combining the latest mobile innovations with big picture consumer trends to keep you one step ahead in the competitive mobile industry.
Trends are updated daily and are clustered into:
Trends are updated daily and are clustered into:
- Micro Trends: serving up bite-size reports on innovative business services and consumer needs Read a micro trend.
- Macro Trends: connecting the dots between the global micro trends to identify emerging patterns and opportunities Read a macro trend.
- Meta Trends: showing how emerging trends are related to the big picture ideas Read a meta trend.
Trend Tools
The Mobile Trendpool offers tools to help you understand, visualize and work with the trends:
- Explore: search the library of trends or navigate into hotspots on a trend map
- Photos / Video: view the multimedia collection of trend photos and video
- Conferences: read reviews and highlights of trend conferences
- Inspiration: discover new ideas through key people profiles, must-read articles, innovative slideshows, and book reviews
- Request a Trend: activate our scouts and consultants to answer your questions
Global Trend Network
- Scouts: From Tokyo to Sao Paulo, our network of scouts provides an authentic and expert perspective on local trends.
- Global Offices: Trendpool is a collaboration by our three offices in New York, Munich and Tokyo - providing access to regional knowledge and extensive expert networks around the world.
- Experience: After seven years covering trends in the mobile industry, our trend consultants are experienced in analyzing trend cycles.
Save Money and Stay Innovative
The Trendpool allows you to save money by:
- Outsourcing your research to our team of scouts in global hotspots
- Reducing international travel costs of visiting global trend conference
- Discovering innovations from other markets and industries - so you don't have to reinvent the wheel
Who We've Worked With
Global telecommunications companies and handset manufacturers, providing consumer trends and business innovations since 1997.
